January 3rd, 2013, 8:22 pm

Culinary Context: Ahab's Coffee

I wish you all a Happy New Year. Today's comic has been planned and penciled. The drawing board on which the comic resides, however, is not residing on its usual desk. Family has decided to clean out ninety percent of my room; the remaining ten percent lies on the floor. I'm moving the drawing board back this evening, so we should have regularly scheduled comics next week if not by tomorrow. I apologize for the inconvenience.

In the meantime, I've posted a newsletter I designed for Lamode's corporate competition, Ahab's Coffee. An affectionate parody of Starbucks, which also drew inspiration from the Moby Dick classic, Ahab's Coffee goes for a more nautical theme to appeal to the young adult crowd. Visit a franchise and you will hear sea dirges as students lounge on stuffed whale sofas. (As you may have surmised from the previous comic, they sometimes aren't cleaned well.) About ten percent of the profits are donated to whale and dolphin rescue, however, and CEO Callivan Smith is a staunch Greenpeace member.

Image Source: http://farm4.staticflickr.com/3110/2847467731_22450764ba.jpg

I mean no offense to Starbucks, but they chose to go in a classic, elegant direction when presenting European coffee. At the same time, their namesake was a ruffian whale hunter in the days when harpoons were thrown by hand and whales weren't as endangered as they were now. I don't condone whale hunting, but I do condone adventure. Starbucks had a lot of potential to go for the rapscallion image. Good thing we have fiction instead. Maybe if Lamode ever has to scout out the competition, I'll start drawing stuffed belugas.

Post A Comment

News Archive

Hosted by Smack Jeeves. Layout by Nikicus.